A brand identity
A logo and visual language that makes a brand-new energy supplier feel trustworthy from day one.
From zero to a fully launched digital energy platform. Brand, website, customer portal, mobile app and sales portal, all built from the ground up.
Ecofix
( The product )
Real-time insight and control over your energy. Right in your pocket.
- Live market prices
- Consumption
- Solar injection
- Price breakdown
- Loyalty programme
[01]OverviewThe brief
A newly founded energy start-up had to turn big ambitions into a real market position, fast. As lead designer at ACA Group, I shaped the brand and designed every screen of their platform.
- Client
- Ecofix GP
- Role
- Lead UX/UI Designer
- Delivered via
- ACA Group
- Year
- 2024 — Present
- Type
- Brand · Web · App · Portal
- Tools
- Figma · Illustrator · Photoshop
- Built by
- ACA Group developers, on my brand & UI design
- See it live
- Website ↗App Store ↗Google Play ↗
[02]ChallengeWhat they needed
New brand. New market. One shot to get it right.
Clear at a glance
Energy is complex. Prices, consumption and solar injection had to become clear at a glance.
A complete platform
Website, app, customer portal and sales portal. One team, one go.
[03]In my own wordsFilm — 00:29 · In Dutch, English subtitles
Thirty seconds on what we built, and why.
A short film ACA Group made around the project. I explain what Ecofix is and how design helped a brand-new energy supplier earn trust from day one.
Max De DonckerLead UX/UI Designer — ACA Group
ACA Group × EcofixMax De Doncker — Lead UX/UI Designer
01
Customer app & portal
Two platforms, identical functionality: a native app for iOS and Android and a full web portal. Customers get real-time market prices, consumption, solar panel injection, a transparent price breakdown and a built-in loyalty programme.
( Smart automation )
One overview for the whole house.
Customers optimise their consumption, lower their costs and automate smart devices like heat pumps and EV chargers, all from the same app.
Night
&
Day
02
Design system
A complete UI kit built from scratch: navigation states, icon library, buttons, form elements and every interactive variant. One source of truth for the app, web portal and sales platform, and for the developers building them.
03
Sales portal
Ecofix relies heavily on direct sales. Their teams got a portal with lead management, onboarding flows, dashboards and a gamification layer that drives motivation through friendly competition.
( Heard in user testing )
- “Solves a lot compared to the backbone version”
- “Pff, top 3. I want to be first place!”
- “Leaderboard is also looking really cool”
- “It looks really juicy”
ACA Group played a key role in turning our vision into reality in a fast and efficient manner. It was a truly enjoyable collaboration that exceeded our expectations.
Steven De BeugherMarketing manager — Ecofix Gas & Power
“And we’re really happy we chose them. Absolutely.”Film — 00:20 · In Dutch, English subtitles
[04]ResultWhat shipped
Brand, website, app and two portals, live on iOS, Android and web. Ecofix now has everything to acquire, onboard and support customers, and a clear brand to grow with in the energy sector.
0Platforms
iOS · Android · Web portal · Desktop · Mobile web
iOS · Android · Web portal · Desktop · Mobile web
0Deliverables
from logo to dev hand-off
from logo to dev hand-off
0Design system
one source of truth
one source of truth
0→Ongoing since
and still growing
and still growing
( Deliverables )
- Brand identity & logo
- Marketing website
- Native mobile app (iOS & Android)
- Web customer portal
- Sales & admin portal
- Gamification layer
- Design system & UI kit
- Component library
- Dev hand-off documentation
( Got a project like this? )
max@mxyl.be
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